Case Studies

Sega advertising

Virtua Fighter. Crazy Taxi. Sonic Rush. Football Manager. Some of the biggest video games from Sega, they launch with big marketing campaigns, including comprehensive banner advertising on the web.

We produced a huge amount of banner formats for these games. They featured on a multitude of sites and used animation, interaction, sound and video. The trick with online advertising is to deliver high impact graphics at low bandwidth-friendly file sizes, and we did that, all within demanding timeframes.

"Banners, banners, banners!"

Screenshot

Sega advertising